Gelish and Morgan Taylor are turning up the volume and introducing the Switch On Color Collection for Summer 2020 in collaboration with pop-culture power-house MTV. This collection is inspired by MTV’s history of being at the forefront of the music industry, promoting unapologetic self-expression, and being the leading global youth brand. The range features six new vibrant summer colors in a unique, ultra-luminous shimmer finish.
Brand: Gelish, Morgan Taylor and Gelish Mini
Creative Director: Liza Samala
Photography: Lindsey Karnopp
Model: Cami Taylor for Ford
Hair and Makeup: Kelly Shew
Wardrobe: Erica Sanae
Nails: Robert Nguyen
Senior Designer: Candace Staples
Graphic Designers: Megan Coulter and Amy Hunt
Video: Andrew Hopkins and Victoria Macias
Imaging: Froylan Gutierrez
Moodboard
Teaser Video
Editorial & Advertisement
Display and Packaging
Behind The Scenes
KEYWORDS
Concept Art, Direction, Production, Marketing Brief, Advertisement, Display Merchandising, Logo Packaging, Videos, Social Media, Sales, Sheets, Editorial