Leader, innovator, zestful and accomplished Creative Director.
I am a creative leader with extensive experience managing in-house and multi-region teams, as well as external partners and contractors. I have helped build, manage and empower these multi-disciplinary teams by giving them the tools and resources to create, design and implement concepts into successful multi-format campaigns, all while providing them creative freedom and ensuring they enjoy work-life balance. From directing photo and video shoots (Nail Alliance, Kohl’s Department Store, Bobit Publishing, and Action Sports Retailer) to overseeing production of product catalogs and magazines (Nail Alliance, Orange Coast, kidsLA, and Bella) to making sure the companies social media platforms and their calendars are on-point (Nail Alliance), my management and leadership skills transfer across different industries and markets.
I am an innovator and resourceful creative director with the ability to problem-solve by developing unique solutions, foresee market changes and pivot when it is required (e.g. during a pandemic). I have extensive knowledge of multi-channel communications and have built my skills set by working on all sides of the creative spectrum: in the media, on the client side, in the private sector and as a freelance designer.
My zestful personality has helped me build strong relationships throughout my career and has led me to grow my skills as a leader with my teams, and as a key stakeholder in the organizations I’ve worked with as a creative director. As a leader of the team, I work towards keeping a positive environment, where team members work safely and comfortably together making the work flows easier, the days go smoother and the creativity grows!
Throughout my career, I have accomplished several milestones. I personally value my ability to directly work with internal departments and overcome challenges together, as well as building partnerships with other companies and brands. Some of the most interesting and stimulating campaigns include the multi-platform campaigns and collaborations featuring Sing 2, I Wanna Dance With Somebody, Marilyn Monroe, Rocketman, Bohemian, Rhapsody, Disney Cinderella, Kungfu Panda, Huntsman, Baywatch, and Rocky Horror. Art directing Kids LA is another big accomplishment which I am very proud of.
My background and passion about brand strategy and visual design are only a part of what makes me a unique creative director. I also understand how design can speak to different cultures and personas without saying a word and how the vision and strategy of a company can be communicated with novel design solutions.
If you feel like I am the creative director who meets your needs, feel free to reach out for a quick chat, or a coffee meet up!